Change the perception of the brand as a stockbroking firm, and position Meristem to serve the Nigerian mass affluent market.

Despite their successful journey in life, the mass affluents have unexpressed, unresolved expectations. We uncovered that having done well to attain their position, their education and experience can only take them so far. In the journey to more, they need a partner that will take on their expectations/goals, and this is the position we took in their lives - a partner through everything, every step of the way.

Brand Strategy
Communication Planning
Reputation Management
Stakeholders Engagement
Media Planning
Content Production
Social Listening

Grew HNI customers by 175% year on year.
And a beautiful new office on Gerard road.